Trade show change-up: JUMBLE
Unique isn’t something typically synonymous within the menswear trade show circuit. Many shows bring a similar vibe and often place the emphasis on size. Not the case with Jumble. The Japanese trade show makes an added effort to focus on the experience along with the brand selection, making it worthwhile for buyers and visitors alike. The difference has been noticeable and has led to considerable growth since its Tokyo based start in 2004.
Since Jumble’s inception, its presence has increased both within Tokyo as well as abroad, hosting installations in Berlin, Paris and Florence. The open layout has created an intimate relationship among brands and buyers. Although the roster is global and the international presence is strong, a clever selection of local Japanese brands are an added highlight. The offerings consist more than just wearables. Throughout Jumble you can find clothing along with home goods or locally sourced ceramics. The resulting mixture is a welcomed change-up to the alternative.
Hosted twice a year in Tokyo, Jumble’s founder Shinji Kitada has his sights set on expanding the event internationally. Bringing a different feel to trade shows and further growing the Japanese brand presence is goal of Kitada’s. With Europe and Japan in full rotation, a plan to reach New York is under way, you can count on seeing Jumble on more foreign shores soon.
Jumble kicks of their Tokyo show next week, September 10th – 12th at Belle Salle Shibuya, Hall B1.