Store Report: POSTALCO
Forged in Brooklyn and bred in Japan, Postalco makes good things. What began with paper products has grown into leather accessories, minimal apparel and other odds & ends. The beginning notebooks, letterhead and the such remain a personal favorite – so much so that I tend to hold off using what I have for a rainy day. The attention to detail and hunt for perfection has taken the Brooklyn bread stationer to Tokyo, where we paid a visit.
As the only brick and mortar location on the planet the Postalco store is well worth a visit if you find yourself in Tokyo. Seated on a third floor in Shibuya, Postalco is in a location that’s like most Tokyo addresses – impossible to find. However, the hunt is well worth the reward. Most of brand’s stockists carry a small assortment of products, typically a few notebooks here & there, whereas the Shibuya location expectedly has their full line of offerings on display. Clean lines, tight stacks, and appropriate curation are a few words that can be used to describe the modest store. If you appreciate paper it’s easy to spend over an hour combing through the inventory.
For Postalco , the move to Japan made sense. It’s a place where people appreciate quality to a scale unbeknownst to most cultures and there’s still an abundant amount of artisans still producing small quantities of products. This is the perfect environment for a company so focused on making good things. At the same time, the branding and overall style still have an air of Brooklyn, which works in their favor. At the end of the day, it’s the perfect balance of traditional, practical and fun. If you find yourself in Tokyo, you can find Postalco at 1-6-3 3FL Dogenzaka Shibuya, Tokyo [POSTALCO]