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Open For Business: IWC New York

April 28, 2012

After a long awaited and much anticipated arrival, IWC can finally call New York home.  The Switzerland based timepiece manufacturer opened the doors to their Madison Avenue flagship boutique last week in a space that’s sure to be the envy of all the neighboring competition.  I paid a visit to the new midtown location to see first hand what’s in store.

Standing two stories, the 3,000 square foot space is the largest in the IWC arsenal and nothing shy of impressive.  Inside, every watch family is afforded its own area, where customers can experience both the form and function of each individual timepiece.  This also means you’re provided the opportunity to view the entire collection in one place – something unique to flagship locations.

If IWC watches are your cup of tea, a trip to the new location is definitely in order.  Open now, visit the IWC New York Flagship at 535 Madison Avenue, New York, New york.  [IWC]

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