Social Primer for Brooks Brothers
Social Primer’s new twist on a classic staple is great. I’m typically not into classic things being rearranged, and often times ruined, but Social Primer hit the right points with this collaboration.
From their site, “Exclusively designed and inspired by Brooks Brothers’ heritage of mixing vivid patterns and colors, the Social Primer for Brooks Brothers Bow Tie Collection is an innovative and playful take on the classic. The American made bow ties (manufactured at Brooks Brothers’ tie factory in Long Island City, NY) have been re-imagined with a traditional yet irreverent perspective. Using pure silk or cotton fabrics, the collection features reversible styles that create not one but many ways to wear the bow tie.”