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Superga: The People’s Shoe of Italy

September 1, 2012

Classics, staples, must haves, call them what ever you like, at the end of the day a good canvas shoe in your arsenal never hurts.  When in search of the right canvas shoes, one need not look further, the Italians have you covered.

Superga, is a company that hits all the right notes.  Personally, I like a company with some history, a good story, and these guys fit that bill.  They touch all the buzz words that keep the internet ramblings running and above all else, remain consistent.  For the last 100 years Superga has been churning out footwear from their northern Italian headquarters for what was an initial necessity.  A recent visit to Superga’s Turin headquarters offered a first-hand look into the People’s Shoe of Italy.

Beginning with footwear for farmers, Walter Martiny used vulcanized rubber to keep feet dry in the fields.  That was 1911.  Fourteen years later, Superga released their 2750, the shoe that’s gone on to become more or less the identity of the company.  With little to no change (other than obvious improvements in quality, manufacturing, etc.), the 2750 is the definition of a classic canvas sneaker.

Today, the 2750 continues as the mainstay of the Superga brand, but it’s also taken some facelifts in the form of collaborations.  Seated in the original factory where Superga initially cut their teeth, teams work with a variety of different companies, all looking for their own classic sneaker.  An entire wall is filled with samples of past and future collaborations.  Brooks Brothers and Isaia were two that immediately grabbed my attention.  Each captured the identity of the partner company to perfection with either the use of traditional seer sucker fabrics, or the cashmere Isaia does so well.

The offices/former factory are rich with Superga’s storied past, and while they remain a company with a good story, they’ve also done a good job of keeping up with all the other folks.  And for everyone concerned about sporting canvas during the upcoming cold months, don’t fret they come in leather, too.

Find Superga at their new Crosby street location or any number of online retailers. [Superga]

 

3 Comments leave one →
  1. September 1, 2012 19:30

    Steve Madden owns Superga, no?

  2. September 4, 2012 23:20

    @ NCG – pirelli owned them for a short while, now basicnet is the sole owner

  3. January 12, 2013 18:25

    Hey, you used to write fantastic, but the last few posts have been kinda boirng… I miss your super writings. Past few posts are just a little bit out of track! come on! The smaller the understanding of the situation, the more pretentious the form of expression. by John Romano.

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